Which of the following pricing policies is the most appropriate for a new product for which the price elasticity of demand is expected to be inelastic?
A、Marginal cost plus
B、Market skimming
C、Penetration pricing
D、Price discrimination
A、Marginal cost plus
B、Market skimming
C、Penetration pricing
D、Price discrimination
【参考答案及解析】
If demand is expected to be inelastic with regard to price, low prices are not going to affect market demand significantly, so market skimming will almost certainly result in profit maximisation. Price discrimination will not offer any benefit when demand is price inelastic.
If demand is expected to be inelastic with regard to price, low prices are not going to affect market demand significantly, so market skimming will almost certainly result in profit maximisation. Price discrimination will not offer any benefit when demand is price inelastic.