BCD Co is a large trading company. Steve is the administration manager and is also responsible for legal and compliancefunctions. Sheila is responsible for after sales service and has responsibility for ensuring that customers who have purchased goods from BCD Co are fully satisfied. Sunny deals with suppliers and negotiates on the price and quality of inventory. He is also responsible for identifying the most appropriate suppliers of plant and machinery for the factory. Sam is the information technology manager and is responsible for all information systems within the company. According to Porter's value chain, which of the managers is involved in a primary activity as opposed to a support activity?
A、Steve
B、Sheila
C、Sunny
D、Sam
A、Steve
B、Sheila
C、Sunny
D、Sam
【参考答案及解析】
Examiner's comments: The examiners commented that only 31% of students chose the correct option. Steve, Sam, and Sunny all have support roles and the words 'administration' and 'information technology' should have immediately indicated a support role for Steve and Sam. Sunny's procurement role was not so clear cut but the responsibilities for dealing with the suppliers are sufficient to conclude that Sunny also has a support role.
Examiner's comments: The examiners commented that only 31% of students chose the correct option. Steve, Sam, and Sunny all have support roles and the words 'administration' and 'information technology' should have immediately indicated a support role for Steve and Sam. Sunny's procurement role was not so clear cut but the responsibilities for dealing with the suppliers are sufficient to conclude that Sunny also has a support role.