Fill in the blanks. (a) One of the problems with relying on a full cost-plus approach to pricing is that it fails to recognise that, since price may be determining demand, there will be a …………….. combination of ………. and ………. (b) An advantage of the full cost-plus approach is that, because the size of the profit margin can be varied, a decision based on a price in excess of full cost should ensure that a company working at ……….. capacity will cover ……….… and make a ………………..
【参考答案及解析】
(a) profit-maximising combination of price and demand (b) working at normal capacity will cover all of its fixed costs and make a profit
(a) profit-maximising combination of price and demand (b) working at normal capacity will cover all of its fixed costs and make a profit